The Truth about Getting SPONSORED
As a creator, you are a small business. The most successful creators employ teams of people that help them syndicate content, develop ideas, and support the infrastructure of their business.
For large and small creators alike, a huge percentage of your income comes from sponsorships. Sponsors pay to advertise their products with you. Successfully working with sponsors will earn you THOUSANDS of dollars more on top of what you earn.
Unfortunately, if you’re like most creators, getting sponsors is a huge pain.
CREATORS! Are you running into these problems when you try to get sponsors?
You have to reach out and field calls with brands - taking away from creating content.
You don’t know how to price yourself or where to start.
You often have to sign exclusively with an agency, limiting your deal flow and opportunities.
This is a problem for thousands of creators. Even if you do get offers, how do you know if they are too low? And how will you get someone to understand your content well enough to sell for you?
Most agencies have a rolodex of pre-sold sponsors they offer to their exclusive roster. The products and services you advertise might be ones you like and they might not. You might like your rates and you might not.
Either way, you have to trust your exclusive agency to sell for you.
Often agencies will hold onto talent and not offer them any deals. They hold you in a predatory contract because having you in a multi-year contract increases the value of their company. They have no obligation to sell you or earn you any money, but you have to sign exclusively with them.
This isn’t just limited to influencers and content creators. Unfortunately, artists and musicians are forced into these contracts too. They’re hoping for the opportunity to succeed and think the only way there is the promises these big agencies give them.
As creators ourselves, we’ve encountered this problem again and again. Our mission at Novo became to help creators get out of this vicious cycle.
We think we came up with a strong answer.