ATTENTION BRANDS!

Partner with Creators Who LOVE Your Product

The first brand ad agency with over 2,000 real, enthusiastic influencers. Human run deals. White glove service. No BS.

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Most Advertising Doesn't Work.

Ads are annoying and invasive. Most ads don't resonate with their audiences. Now agencies are trying to bring the same old annoying ads to new platforms like Youtube, Twitch, and Tiktok.

It won't work.

New social media platforms are the most powerful forms of advertising ever invented. But every tool is only as useful as who uses it. Over the last ten years, creators and brands have lost millions on bad deals.

Creators get low pay because of high agency fees. Brands walk away with disappointing results for their advertising campaigns.

BRANDS - Do You Have These Problems?

1

You lose a ridiculous amount of money to agencies and don't know how much ends up with actual influencers.

2

You feel like the influencers you end up with don't even care about your product.

3

You can't get in contact with the right influencers and they don't return emails.

4

You can''t track or measure the real results of your campaign.

Dozens of brands have told us their top problems. It's clear we need a new solution for new platforms.

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The Influencer Marketing World Needs Authentic Marketing

Each year, companies spend BILLIONS on advertising on new platforms.

And nothing comes of it.

You know the power of influencer marketing by now. Post your product with an instagram star and wait for the money. Pay a Twitch streamer to talk about your product to make it the next big thing. Right?

Most companies think it’s that easy. The reality is you end up one of the thousands of “brand activations” that no one cares about. No one connects with your brand. Companies and agencies don’t know how to advertise on these platforms because they’ve never built anything on them!

New platforms have new cultures. New problems need new solutions.

The Only Agency Trusted By Brands - Run by Top 1% Influencers

Over eight years ago, Matt Zagursky and I, Devin Nash, the cofounders of Novo, started our individual journeys to become influencers. We built ourselves up to become top 1% creators across multiple platforms, including Twitch and Youtube.

Along the way, we both found issues with the gaming industry that we wanted to fix. Matt started an influencer management company - N3RDFUSION - to help solve the problem of influencers getting mistreated in deals. I helped create an esports team - Counter Logic Gaming - and later sold it to Madison Square Garden.

After almost a decade of working with brands and creators, we both started to see the same problem appearing over and over again.

Image of Matt Zagursky and Devin Nash, co-founders of Novo.
The Problem goes something like this:
01.
Find Influencers

Brands and agencies hire random influencers to advertise a product or service.

02.
Influencer Advertises Product

The Influencer advertises the product. WIthout direction and knowledgeable campaign customization, the ad is hit or miss.

03.
Fees and Extra Costs

Too many middlemen create high fees for both the influencer and creator. On average only 60% of a brand's budget is used to actually find and pay creators.

04.
BAD RESULTS

Both the brand and the influencer walk away UNHAPPY. The brand doesn’t get the results because their campaign wasn’t tailored to what they needed in the first place. The creator is underpaid and not motivated to accept future deals.

What happened? Where did the deal go wrong?

The deal breaks down because no one took the time to:

Careful Consideration
Consider if the influencer chosen is a fit for the brand in the first place.
Authenticity
Design the campaign in a way authentic to the platform the advertisement will appear on.
Optimization
Measure the results of the campaign and optimize it against hundreds of other deals.

INTRODUCING NOVO NEXUS

Our mission with Novo Nexus is to bring brands and influencers together to advertise in an authentic way native to each platform.

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Why You Need Novo Nexus

For brands: it allows you to plan, manage, and track a fully white glove creative ad campaign run through Novo.

For creators: it's a completely free service where creators who are passionate about working with brands sign up for opportunities.

We have over 2,000 creators in all different genres waiting to work with you!

How it Works:
1

A social media influencer signs up for Novo Nexus for free, providing detailed demographic information about their channels.

2

Our team categorizes each influencer by dozens of different tags, and personally vets every influencer by a series of advanced criteria.

3

We hand pick each influencer for your campaign and price them based on our #1 leading industry algorithm.

4

We run the campaign end to end and give you a portal to track the results.

It's time to get REAL RESULTS from your brand deals.

We create a full ad campaign, managed end-to-end, as a total advertising solution for your product or service.

1

You tell us your marketing budget.

2

We hand pick influencers who are passionate about your brand category.

3

We build a full creative campaign for you with an expert staff.

4

We manage and execute your campaign with your approved influencers.

5

You track all the results in REAL TIME on our Novo Nexus platform.

No other agency can create an authentic and intelligently targeted campaign. Only at Novo, you get a total advertising solution for your business.

We built this platform to solve your top problems.

PROBLEM #1

I have no idea what % of my money is really reaching influencers. I might be wasting millions of dollars just paying my agency.

PROBLEM #2

I don’t know if my campaign’s influencers are going to authentically advertise my product.

PROBLEM #3

I have no idea how to track my campaign’s results. What happened?

SOLUTION

We charge a simple flat % fee on all of our deals. Our contracts are completely transparent through the entire process.

SOLUTION

We select influencers who already use and love your product category. We vet each influencer for engaged followers and their ability to sell sponsored deals.

SOLUTION

You login to Novo Nexus to see your full reporting. See your deliverables being completed in real time, track your results, and approve new influencers with the click of a button

Our dedicated teams are ready to drive results for your brand:

Hands-On Creative Team

  • A full time creative team of specialized brand experts led by Matt Zagursky - a legend in brand development within the Gaming Industry.
  • Our proprietary process that has transformed Fortune 500 campaigns on new media platforms.

Data-Driven Talent Selection

  • We catalog over 2,000 influencers on a proprietary data system that builds a unique profile for each influencer.
  • Each influencer we select for your campaign will identify with your brand category. They’re excited to work with your brand!

Competitive Pricing and Reporting

  • Most other agencies in new media use our reporting and pricing.
  • We set prices based on real engagement, not on BS advertising metrics and fake impressions.
Build Your Campaign With Us Today
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