History tends to repeat itself, doesn’t it?
Most advertising doesn’t work.
It keeps people from seeing content they want to see. It’s a “necessary evil” in the digital world.
Ads are stuffy, annoying, and invasive. They don’t resonate with their audiences. Companies and agencies are bringing these same old annoying ads to new platforms - Twitch, Youtube, and Tiktok.
Agencies create inauthentic, boring advertisements for your brand that no one is interested in. Influencers aren’t even interested in talking about the ad - they just want to get paid!
MAKE NO MISTAKE!
New social media platforms are the most powerful forms of advertising ever invented. But every tool is only as useful as who is using it. Over the last ten years in the gaming industry, creators and brands lost millions on bad deals.
Creators get low pay because of high agency fees. Brands walk away with disappointing results for their advertising campaigns.
Why do these advertising deals keep going wrong?
Because no one running influencer advertising campaigns ever actually used the platforms themselves.