- The correct product is paired with the correct influencer. Influencers often occupy niches like fitness, financial, or beauty.
- Influencers sell products with different levels of energy. Influencers who are excited to talk about products convert 12 times better on average than ones that aren’t.
- How influencers make calls to action to talk about products and services matter. Each platform’s users respond differently depending on the platform’s culture.
An effective content marketing strategy can exist on any social media platform. Over 75% of brands have some form of influencer marketing budget as of 2022. Most of these brands advertise with influencers on platforms like Instagram.
Recently, more and more attention is coming to new media platforms. New media is the future of any new media marketing strategy.