What is New Media Marketing?

New Media marketing is a category of marketing targeting the newest platforms.

New Media platforms are platforms like Twitch, Youtube, and Tiktok.

New media advertising is often cheap because brands are slow moving and don’t realize the benefit of advertising there yet. Users and attention is often on these platforms long before advertisements show up.

Early adopters of new media platforms often get incredible results from their influencer marketing strategies. The attention on their products is not only underpriced but also users are more open because they haven’t been swarmed with ads yet.

Each new media platform has a unique culture and way that its users respond to advertising.

What is an Influencer Marketing Agency?

Influencer marketing agencies are companies familiar with influencer marketing that create and manage advertising campaigns between influencers and brands.

There are generally two types of influencer marketing companies:

Why use an Influencer Marketing Agency?

If you are in a company considering using influencer marketing, you have a decision to build influencer marketing campaigns inhouse or to use an agency to do it. Major brands with huge marketing budgets often do both.

Using an influencer marketing agency will almost always produce better results than inhouse work. Influencer marketing is highly specialized and each platform has a different culture.

The most effective influencer advertising campaigns are tailored to the individual influencers community and the brand. It is rare that a company can keep track of all of the factors that go into a great marketing campaign because they’re normally focused on making their product or service the best possible. Any attention a company does put towards creating influencer marketing campaigns is taking away from time they could optimize their primary offering.