What is New Media Marketing?
New Media marketing is a category of marketing targeting the newest platforms.
New Media platforms are platforms like Twitch, Youtube, and Tiktok.
New media advertising is often cheap because brands are slow moving and don’t realize the benefit of advertising there yet. Users and attention is often on these platforms long before advertisements show up.
Early adopters of new media platforms often get incredible results from their influencer marketing strategies. The attention on their products is not only underpriced but also users are more open because they haven’t been swarmed with ads yet.
Each new media platform has a unique culture and way that its users respond to advertising.